Business:
Starting as a freelancer in 1994, Jake has aquired many years of business experience. He has started three companies, and helped grow multiple nonprofit organizations. Jake has managed freelancers, volunteers, employees, budgets, and equipment. He has overseen all operations, including marketing, purchasing, sales, production, creative, project management and accounting
As a marketer, Jake has developed and implemented marketing plans for small and medium size businesses, developed and implemented marketing processes and standard operating procedures, and researched, developed, and designed effective brands.
View Jake's current business venture (The Detroit Creative Group)
View SEMAFX, an organization Jake has been a significant part of.
- Marketing: SEMAFX Roadtrip
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SEMAFX wanted an over the top solution for viral marketing at the SIGGRAPH 2006 conference. I gave them a bus (and a campaign).
View the SEMAFX SIGGRAPH 2006 Photos!
- Marketing: SEMAFX Raw Talent
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I handled the creation and implementation of SEMAFX's "Raw Talent" marketing campaign for the SIGGRAPH 2007 conference. I implemented a viral strategy fueled by give-away t-shirts and buttons.
View the Raw Talent Design
